GBRI to boost efforts of British breeze-up consignors

Great British Racing International has committed to ensuring that British-based consignors of horses in all breeze-up sales this year receive as much digital marketing support as their Irish counterparts.

GBRI will work with Tattersalls, Tattersalls Ireland and Goffs UK (along with their 2020 sale partner, Arqana) to arrange a financial contribution towards the suite of professional videos that are currently being made of all British breeze-up entries.

In the majority of cases, the contribution of £30 per horse will be arranged directly with the British-based videographers who have been commissioned for the project. In cases where consignors have already produced a professional video, a reimbursement of £30 will be arranged via the sales house, subject to the footage meeting the required standard.

Amanda Prior, General Manager of Great British Racing International, commented: “It has been fantastic to see Europe’s bloodstock auction houses and the industry’s representative bodies taking a collaborative approach during this very challenging period to ensure the breeze-up sales take place in as effective a format as possible.

“It is vital that, collectively, we do all we can to get these horses sold, so that all vendors across all of the breeze-up sector can return to our yearling sales later in the year and play a key role once again.

“We are delighted to be working with the sales houses in supporting the growing British breeze-up community, both by part-funding the professional video footage of their horses and assisting with the promotion and distribution of this footage once it is ready to go.”