Great British Racing International (GBRI) has extended its efforts to bring overseas investment to the British racing and breeding industries with today’s announcement of a partnership with British Polo Day.
British Polo Day – presented by Land Rover – is a global network of exclusive, invite-only polo events, creating a platform to showcase and champion British luxury goods in ten international markets. Its venues range from California to China, Morocco to Mexico, India to Australia.
This partnership will offer the opportunity to introduce British racing to a new audience, with the aim of attracting individuals with an interest in equine sport and luxury to become involved in the Sport of Kings.
As 2015 marks the 20th running of the Dubai World Cup, it is fitting that GBRI will be joining British Polo Day for the first two events of the 2015 Global Series – British Polo Day Abu Dhabi on March 21st and British Polo Day Dubai six days later on March 27th. With the global spotlight on the Middle East this March, some of Great Britain’s finest jockeys, polo players, racehorses and polo ponies will be representing the best of British polo and racing.
Commenting on the new partnership, Carter Carnegie, International Executive of Great British Racing International, says: “GBRI is delighted to join forces with British Polo Day as they have developed the ideal platform to introduce the joy and excitement of British racing to an international high net-worth audience, who congregate at British Polo Day events around the world to celebrate the horse and British culture. Working with the Federation of Bloodstock Agents (FBA) and others in British racing, we hope that these functions will provide an opportunity for the industry to cultivate new owners. GBRI will be working closely with the FBA to source and develop new opportunities for British racing during British Polo Day events”
Richard Frisby, FBA Vice Chairman, explains: “British Polo Day will provide our members with a chance to network with some of the world’s wealthiest horse enthusiasts and talk to them about the prestige and tradition that surrounds British racing. This new association between GBRI and British Polo Day is an exciting innovation and the FBA is delighted to be working with GBRI on this project.”
Ed Olver, CEO and Co-Founder of British Polo Day says: “The story of British Polo Day stems from a love of the history and traditions of the ancient sport of polo and a deep affinity with the horse. We are delighted to be working alongside Great British Racing International (GBRI) to raise the profile of Britain’s equestrian prowess. The horse was man’s first luxury – when he stopped walking, he started riding – and the sporting excellence of the British polo and racing worlds certainly continues to foster this sense of heritage, glamour and prestige.”
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